Photographer Scott French shares valuable tips on entering the online print market and turning photographic talents into income.
In today’s digital age, where art and photography are increasingly consumed and appreciated online, many photographers are considering venturing into the world of selling their prints online. In a helpful video by Scott French, he sheds light on this journey, offering valuable insights and practical advice for photographers, both professionals and hobbyists, who are looking to transform their photographic talents into income.
Building a Social Media Presence:
One common hurdle that many photographers face when entering the online print market is having little to no social media following. French, who started from scratch himself, emphasizes the importance of building a social media presence. It’s not just about showcasing your work; it’s about engaging with an audience and turning followers into potential buyers. By actively participating in online communities, engaging with other photographers, and sharing behind-the-scenes content, photographers can attract a dedicated following that is more likely to support their print sales.
Choosing the Right Platform:
The choice of platform for selling prints is another critical aspect highlighted in the video. While online marketplaces like Etsy and PixArt offer a starting point, they come with their own set of challenges, including fierce competition and limited control over pricing and presentation. French suggests setting up a personal e-commerce website, which offers a more stable and controlled environment for sales. This allows photographers to have full control over their pricing, branding, and customer experience.
Logistics of Print Selling:
The video also delves into the logistics of print selling. The decision between using print-on-demand services and self-printing involves considering factors like quality control, packaging, and shipping. French shares his own experience and advises thorough testing before committing to a print-on-demand service. While self-printing may require more initial investment, it allows for greater control over the printing process and can result in higher profit margins.
Success Requires Persistent Marketing and Promotion:
Encouragingly, French found good success in selling his photo prints online. However, the video stresses that this success doesn’t come passively. It requires persistent marketing and promotion. French emphasizes the importance of consistently sharing new work, engaging with followers, and leveraging social media advertising to reach a wider audience. It’s essential to remember that prints don’t just sell themselves, and active promotion is key to generating sales.
Conclusion:
Selling photo prints online can be a rewarding endeavor for photographers looking to monetize their work. Scott French’s video provides valuable insights and practical advice for those considering this path. From building a social media presence to choosing the right platform and understanding the logistics of print selling, French offers a comprehensive guide to help photographers navigate the online print market successfully. However, it’s important to remember that success in this field requires persistent marketing and promotion. By following French’s advice and putting in the necessary effort, photographers can turn their passion into a profitable venture.
